The Shop hosted the afterparty for Space.City, Kendall Latham and the guests that attended “If You Build It, Will They Come?”.

Director of Retail Design at Glossier, Latham’s innovative approach to blending architecture with immersive retail experiences pushes the boundaries of how people interact with spaces. In his lecture at the Seattle Central Library, Latham tackled the concept of “immersive design” with familiar examples of successful experiential spaces, and illustrated with a range of recent Glossier projects in the US.

The group of attendees continued the conversation at The Shop until late in the evening.